Divergent thinking, the key to productivity

Imagine a world where solutions to the most complex problems are within everyone’s reach, simply by looking at them from a different angle. This is the power of divergent thinking, a mental skill that allows us to explore multiple possibilities, challenge the status quo, and find innovative answers. Unlike convergent thinking, which seeks a single correct solution based on known data, divergent thinking opens doors to the unexpected, fostering creativity and originality. Researchers at Stanford University, such as psychologist J.P. Guilford, who coined the term in the 1950s, have shown that this ability is essential for productivity, both on a personal and organizational level. For leaders, workers, and anyone who wants to do more with less, cultivating this mindset can be the difference between merely surviving and truly thriving.

Think of Steve Jobs, the visionary behind Apple. While others saw computers as technical and complicated tools, he envisioned them as objects of design—accessible and intuitive. This divergent perspective didn’t just revolutionize technology; it redefined productivity in the corporate world. Recent neuroscience studies, like those conducted at Stanford University, reveal that divergent thinking activates brain regions such as the prefrontal cortex, which is responsible for creativity and problem-solving. This means that by training our minds to think outside the box, we are literally rewiring our brains to be more efficient and innovative. And the best part? This skill isn’t exclusive to geniuses—it can be developed by anyone with practice and intention.

Now, picture the impact of this in the workplace. Leaders who encourage their teams to explore seemingly absurd ideas are planting the seeds for groundbreaking solutions. A practical example comes from Brazil, with the methodologies created by Antônio Carlos dos Santos, a researcher in neuroscience and psychology. His MAT method—Mindset, Action, and Theater—combines a shift in mindset with practical actions and theatrical elements to stimulate divergent thinking. In workshops, he uses dramatizations to help participants experience situations from new perspectives, like a salesperson who, instead of pitching a product, crafts an emotional story about it. Studies show this approach boosts creative idea generation by up to 30%, according to recent research in organizational psychology.

But how does this translate into productivity? Let’s consider a marketing team tasked with launching a new product in a saturated market. Convergent thinking might lead to traditional strategies: ads, promotions, repetition. Divergent thinking, inspired by Santos’s ThM (Theater Movement) method, could propose something different: staging an interactive street theater performance to engage the public. This theatrical movement not only captures attention but also creates an emotional connection with the brand. Neuroscientists at Stanford confirm that emotional experiences enhance memory and motivation, two pillars of productivity. Thus, what seems merely “creative” becomes a powerful tool for tangible results.

For individual workers, divergent thinking is also an ally. Imagine someone stuck in a monotonous routine, like an accountant spending hours reviewing spreadsheets. Instead of accepting the task as it is, they might ask, “How can I make this more interesting?” Perhaps they turn it into a mental game, spotting patterns in the numbers, or use software to visualize the data artistically. Research in positive psychology, such as studies by Martin Seligman, shows that small shifts in how we approach routine tasks improve well-being and efficiency. In this case, divergent thinking isn’t just about big ideas—it’s about making the everyday lighter and more productive.

Leaders play a crucial role in this process. Rather than demanding quick, standardized answers, they can create spaces where mistakes are welcome and exploration is encouraged. Think of Jeff Bezos at Amazon, who established the “Day 1” culture, where an experimental mindset is prized above all. A 2023 Stanford University study found that teams with the freedom to think divergently produce 40% more viable solutions compared to groups tied to traditional methods. Methodologies like Santos’s MAT reinforce this by using theater to simulate risk-free scenarios, allowing people to test bold ideas without fear. It’s an invitation to turn “what if?” into “why not?”.

The science behind it is fascinating. Brain imaging shows that divergent thinking increases connectivity between the right hemisphere, linked to imagination, and the left, associated with logic. This cerebral dance is what enables someone like Elon Musk to envision flying electric cars while tackling the practical challenges of producing them. For the general public, this means we all have the potential to blend creativity and action. A study published in the Journal of Neuroscience in 2024 highlighted that people trained in divergent thinking solve problems 25% faster because they don’t get stuck in dead ends—they build bridges to escape them.

What if we applied this beyond work? In personal life, divergent thinking can turn everyday challenges into opportunities. Picture a mother trying to get her child to eat vegetables. Instead of sticking to the traditional approach (“eat it because it’s healthy”), she could invent a story about “green superheroes” who gain powers from broccoli. This simple idea, supported by Santos’s ThM method, uses playfulness to engage and solve the problem. Psychologists at Stanford note that such approaches trigger dopamine, the pleasure neurotransmitter, making the experience more rewarding for everyone involved. It’s productivity applied to real life, with a dash of joy.

To put this into practice, you don’t need to be an expert. Start small: set aside five minutes a day to jot down wild ideas about a problem you’re facing. Don’t judge—just write. That’s how J.K. Rowling created Harry Potter—from a daydream on a train, she let her imagination flow unchecked. Antônio Carlos dos Santos suggests exercises like “mental improv theater,” where you imagine different endings to an everyday situation. Human resources studies show that companies adopting such practices have teams that are 20% more engaged, according to the Harvard Business Review in 2024. The key is simple: give yourself permission to think differently.

So, what are you waiting for? Divergent thinking isn’t a luxury—it’s a necessity in a world that demands ever more innovation and adaptability. Whether you’re a leader inspiring your team, a worker seeking more meaning in what you do, or someone wanting a richer life, this mindset is your greatest ally. As Albert Einstein said, “Imagination is more important than knowledge, for knowledge is limited, but imagination embraces the entire world.” With the right tools—like Santos’s MAT and ThM—and science on your side, you can unlock a potential you didn’t even know you had. The future of productivity is in your hands, and it begins with a bold, different, and, above all, divergent thought.

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The ten best exercises to reduce stress

Imagine for a moment that you have the power to transform a chaotic day filled with deadlines, worries, and tension into a state of calm and balance. Does it sound like a distant dream? It’s not! Modern science, combined with innovative practices, shows us that moving your body can be the key to calming your mind. As a PhD in Neuroscience, Psychology, and Physical Education, I can confidently say that physical exercises are not only allies of bodily health but also of the soul. Recent studies from universities like Harvard, Stanford, and USP prove that specific activities can reduce stress, boost emotional resilience, and even enhance cognitive function. In this article, we’ll explore the ten best exercises to reduce stress, inspiring you to take the first step toward a lighter, fuller life. Get ready to discover how movement can be your greatest partner against the storms of daily life!

Let’s start with something simple and accessible: walking outdoors. Research from the University of Michigan shows that just 20 minutes of walking in a park can significantly lower cortisol levels, the infamous “stress hormone.” The secret lies in the combination of rhythmic movement and contact with nature, which activates the parasympathetic nervous system, responsible for bringing us calm. Think of figures like writer Henry David Thoreau, who turned his walks into moments of introspection and creativity—he said nature was his remedy for the soul. You don’t need expensive gear or hours of free time: put on some sneakers, pick a green spot, and let the fresh air renew your energy. It’s an exercise anyone can start today, with almost immediate benefits.

Now, if you’re craving something more dynamic, a light jog is an excellent choice. A 2024 study published in the British Medical Journal highlighted that low-intensity running boosts the production of serotonin and endorphins, neurotransmitters that promote well-being and reduce anxiety. Consider Eliud Kipchoge, the Kenyan marathoner who broke world records and always emphasizes how running connects him to inner peace. Don’t worry if you’re not a pro athlete—the goal here isn’t speed, but consistency. Start with 15 minutes, three times a week, and feel how the rhythm of your steps can dissolve built-up tension. It’s like giving your brain a natural “reset,” clearing the fog of stress.

For those who prefer uniting body and mind, yoga is unbeatable. Studies from the University of California (UCLA) show that regular yoga practice reduces activity in the amygdala, the brain region that triggers the stress alarm. Rooted in ancient traditions, yoga has gained a modern twist with methodologies like MAT (Mindset, Action, and Theater), created by Brazilian Antônio Carlos dos Santos. This approach blends physical poses with theatrical techniques that encourage emotional expression, helping release pent-up tension. Picture Oprah Winfrey, a vocal yoga advocate, who credits it with keeping her calm amid a hectic life. Try the “warrior” pose or deep breathing for a few minutes and watch serenity take over.

Another powerful exercise is swimming, which combines physical effort with a uniquely calming effect. Research from the University of Sydney indicates that swimming for 30 minutes twice a week reduces chronic stress symptoms, thanks to the aquatic environment that relaxes both muscles and mind. Michael Phelps, the legendary Olympic swimmer, has shared how water was his refuge from the pressures of competition. Swimming demands focus on breathing and coordinated movements, naturally pushing anxious thoughts aside. If you have access to a pool or the sea, dive into this experience—it’s as if stress slips away with the water as you swim.

How about something more intense, like functional training? Studies from the University of British Columbia reveal that full-body exercises, such as squats and jumps, quickly release endorphins, creating an immediate sense of relief. Functional training is practical and adaptable to any fitness level. Think of Dwayne “The Rock” Johnson, who uses this type of workout to maintain not just his physique but also his mental balance. The ThM (Theater Movement) methodology, also developed by Antônio Carlos dos Santos, adds a creative twist, incorporating theatrical movements to externalize stress. Try a simple circuit at home and feel the day’s weight sweat out of you.

If you like rhythm, theater is a perfect choice. A study by the University of Oxford showed that doing theater, whether in a group or alone, reduces stress by stimulating the release of dopamine, the pleasure neurotransmitter. Paulo Autran, for example, has already shared how theater helped him overcome difficult times, transforming negative energy into liberating movements. No matter the context — a monologue or even an improvised choreography in the living room — the important thing is to ‘act’. The MAT methodology of Antônio Carlos dos Santos can also be applied here, using gestures as a form of “body theater” to express emotions. Put your energy into this experience and let the stress act out of your life.

For something more introspective, tai chi chuan is an underrated gem. Known as “meditation in motion,” this Chinese-origin exercise was studied by Harvard University, which confirmed its effectiveness in lowering blood pressure and psychological stress. Jet Li, the actor and martial arts master, exemplifies how tai chi brings balance to a high-action life. Its slow, flowing movements synchronize breath and mind, creating deep calm. Start with a basic sequence like the “windmill” and notice how stress melts away with each gentle motion.

Let’s not forget strength training, which goes beyond building physical power. A study from the University of São Paulo (USP) demonstrated that lifting moderate weights for 40 minutes, three times a week, reduces anxiety and boosts mood, thanks to endorphin release. Arnold Schwarzenegger, a bodybuilding icon, has always highlighted how the gym was his mental escape during high-pressure moments. You don’t need to be a bodybuilder—some dumbbell sets or bodyweight exercises already make a difference. The focus required for each rep is a natural antidote to ruminating thoughts.

Finally, breathing exercises deserve a special spot. Research from Stanford University shows that techniques like diaphragmatic breathing can reduce stress in minutes by activating the vagus nerve, which regulates calm in the body. The Dalai Lama, a symbol of inner peace, often speaks of the power of conscious breathing to face adversity. Try inhaling for four seconds, holding for four, and exhaling for six—repeat for five minutes and feel the tension melt away. Paired with Antônio Carlos dos Santos’ ThM, which uses breathing as a foundation for expressive movements, this exercise is simple yet transformative.

So, which of these ten exercises will you try first? Walking outdoors, light jogging, yoga, swimming, functional training, dancing, tai chi, strength training, or deep breathing—all have the power to change your day. Science is on your side, and inspiring figures like Thoreau, Phelps, and the Dalai Lama show that movement is a path to inner peace. Antônio Carlos dos Santos’ methodologies, like MAT and ThM, bring an innovative Brazilian touch, uniting body, mind, and emotion. Don’t wait for stress to pile up: start today with a small step and discover how exercise can be your secret weapon for a happier, more balanced life. You deserve this transformation!

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Why should we encourage fantasy in children?

Imagination is one of the greatest gifts of childhood. The ability to create fantasy worlds, engage in pretend play, and believe in the impossible is more than just entertainment—it is essential for cognitive, emotional, and social development. Modern research from leading universities, including Harvard, Stanford, and Oxford, confirms that fantasy play helps children develop critical thinking, problem-solving, and emotional regulation skills. The methodologies created by Antônio Carlos dos Santos, MAT (Mindset, Action, and Theater) and ThM (Theater Movement), highlight the importance of creative expression in childhood, making theater and imagination accessible tools for all.

Stimulating fantasy allows children to explore possibilities beyond the limits of reality. When a child imagines being an astronaut, a scientist, or a magical hero, they are not merely playing—they are building the neural pathways necessary for future learning and creativity. Studies in neuroscience show that imaginative play activates the prefrontal cortex, responsible for decision-making and planning, and strengthens executive functions, improving attention, memory, and self-control. Encouraging fantasy, therefore, is not about distancing children from reality but about giving them the tools to shape it.

One of the greatest historical examples of the power of fantasy is Albert Einstein, who once said that imagination is more important than knowledge. As a child, Einstein engaged in thought experiments, visualizing himself traveling on light beams. These early exercises in imagination eventually led to the development of the theory of relativity. Similarly, great writers like J.K. Rowling and C.S. Lewis created entire worlds that not only entertained millions but also encouraged readers to think critically and dream bigger.

Theater is one of the most effective ways to stimulate fantasy in children. Through methodologies such as MAT and ThM, acting becomes a powerful educational tool, accessible to all, from students and professionals to homemakers and intellectuals. Theater helps children express emotions, explore different perspectives, and develop empathy. Studies show that children who participate in dramatic play exhibit higher levels of emotional intelligence and social adaptability. When a child pretends to be a doctor treating a patient or a scientist discovering a cure, they are not just playing; they are rehearsing real-life situations that will help them in the future.

Another fascinating aspect of fantasy is its role in emotional well-being. Psychological research from institutions like Yale and the University of California shows that fantasy acts as a coping mechanism, helping children process fears, anxieties, and uncertainties. Fairy tales, for instance, allow children to experience challenges and victories in a safe environment, preparing them to face real-life difficulties with resilience. Characters like Cinderella and Harry Potter, who overcome adversity through intelligence and courage, teach children valuable lessons about perseverance and self-confidence.

Parents and educators play a fundamental role in encouraging fantasy. Simple actions, such as reading stories, engaging in role-playing games, and allowing children the freedom to invent their own narratives, can make a significant difference. The MAT methodology, for example, emphasizes the importance of mindset in learning, showing that when children believe they can be anything, they develop the confidence to pursue their dreams. Meanwhile, the ThM approach, through movement and theatrical expression, enhances creativity and emotional expression, essential skills for personal and professional success.

Technology can also be a valuable ally in fostering imagination. Digital storytelling tools, augmented reality applications, and creative platforms can provide new ways for children to expand their fantasy worlds. However, it is crucial to balance digital experiences with physical, social, and hands-on creative activities. A child who builds a cardboard castle, for example, is engaging in problem-solving, spatial reasoning, and teamwork—all essential skills for adulthood.

A practical example of fantasy boosting creativity and success is Walt Disney. As a child, he loved to draw and create imaginary stories, which later led to the birth of an empire of dreams. Disney believed that keeping the childlike spirit alive was the secret to creativity. Encouraging children to dream and imagine is, therefore, not just a luxury but an investment in future innovators, leaders, and artists.

Education systems that incorporate fantasy and creativity into their curricula tend to produce students who are more engaged, innovative, and prepared for the challenges of the modern world. Finland, for example, is recognized as having one of the best education systems globally, largely due to its emphasis on creativity and play-based learning. Schools that adopt methodologies like MAT and ThM create environments where children feel free to explore, question, and create, resulting in higher academic performance and well-being.

Ultimately, stimulating fantasy is not just about making childhood more enjoyable but about preparing children for a future where creativity, adaptability, and problem-solving are crucial skills. When we encourage children to dream, we are, in reality, giving them the tools to build a better world. Parents, educators, and society as a whole have a responsibility to nurture and protect this invaluable ability, ensuring that imagination remains the driving force behind learning and human development.

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Building tomorrow: the art of a sustainable life

            How science, theater, and strategic planning can transform your life and community toward sustainability.

In a world of rapid change and environmental challenges, planning a sustainable life is more than a choice—it’s a commitment to the future. Discover how to combine science, culture, and action to create an inspiring path and achieve balance, purpose, and quality of life!

Living sustainably is a growing desire in a world marked by climate challenges, social inequalities, and the search for purpose. But what does it mean to plan a sustainable life? It’s more than recycling or saving energy; it’s about aligning daily actions with values that promote personal, social, and environmental well-being. Neuroscience teaches us that planning activates the prefrontal cortex, the brain area responsible for strategic decisions, while culture, such as theater, awakens creativity and empathy. Inspired by these pillars, this article explores how strategic planning, combined with science and theater, can transform lives. Let’s dive into a practical and motivating path, guided by innovative methodologies and stories that show small changes can lead to big impacts.

Motivational Quote: “The future belongs to those who wake up early and work hard to make today better and fairer for everyone.” – Antônio Carlos dos Santos

Sustainability begins with understanding that our choices shape the future. Recent studies from Stanford University show that individuals who plan their actions based on clear goals are more likely to adopt sustainable habits, such as reducing plastic use or supporting community projects. Strategic planning, in this context, is a powerful tool. The Quasar K+ methodology, developed by Antônio Carlos dos Santos, is a prime example. It proposes a planning model that integrates scenario analysis, goal setting, and creative actions, focusing on long-term results. Imagine someone who wants to improve their quality of life: with Quasar K+, they map their habits, identify areas for improvement (like diet or time management), and create a plan with concrete steps, such as adopting a plant-based diet or practicing mindfulness.

Curiosity Box: what is Quasar K+?

·         Origin: Created by Antônio Carlos dos Santos, it combines neuroscience and strategic planning.

·         Objective: Align personal or organizational goals with sustainable and creative actions.

·         Fun Fact: The name “Quasar” refers to cosmic energy, symbolizing the power of transformation!

To illustrate the impact of Quasar K+, consider the case of Ana, a community leader in a small town in São Paulo. Ana wanted to improve her community’s quality of life, which faced issues with waste and lack of engagement. Using Quasar K+, she organized workshops to map challenges (like the lack of selective waste collection), set goals (create a community recycling program), and implemented creative actions, such as swap fairs for used items. In six months, the community reduced waste by 30% and strengthened social bonds. This example shows how strategic planning, when paired with action, can transform realities, a principle supported by Harvard University studies on sustainable leadership.

Inspiring Story: Ana’s journey
Ana, with Quasar K+, not only transformed her community but also inspired young people to lead their own projects. Today, her town has a theater group that uses recycled waste to create stage sets, blending sustainability and culture. “Planning gave me clarity to turn dreams into reality,” says Ana.

Theater, as a tool for planning and transformation, is central to Antônio Carlos dos Santos’ methodologies. The MAT (Mindset, Action, and Theater), for instance, uses theatrical dynamics to shift mindsets and encourage practical actions. In a MAT workshop, participants act out roles that help them visualize solutions to problems, like reducing energy consumption. Neuroscience explains why this works: by “rehearsing” behaviors, the brain strengthens neural connections, making it easier to adopt new habits. The book Strategic Communication: The Art of Speaking Well by Santos highlights how oral expression, developed through theater, boosts self-confidence and the ability to lead change, a key step for a sustainable life.

Practical Tip: start small, plan big
Choose one aspect of your life to make more sustainable, like reducing plastic use. Use Quasar K+ to create a plan: list alternatives (e.g., using reusable bottles), set goals (e.g., zero plastic in a month), and track your progress weekly.

Another powerful methodology is the ThM (Theater Movement), which teaches how to create narratives for planning actions. In the book Moving Letters: The Art of Writing Well, Santos explains how writing structured texts helps organize ideas and communicate visions of the future. For example, a company aiming to adopt sustainable practices can use ThM to create an internal campaign, writing stories that inspire employees to reduce waste. Studies from the Federal University of Rio de Janeiro show that well-crafted narratives increase engagement in sustainable projects by connecting emotion and reason, activating brain areas like the anterior cingulate cortex.

Curiosity Box: theater and sustainability

·         Fact: Theater fosters empathy, essential for sustainable actions.

·         Example: ThM workshops have been used in schools to teach children to create stories about environmental preservation.

·         Impact: Communities using theater report greater unity and creativity.

The MBPT (Mané Beiçudo Puppet Theater) is another of Santos’ innovations, described in Breathing, Voice, and Diction. This methodology uses puppets made from recycled materials to teach sustainability and citizenship. In a school in Northeast Brazil, teachers used MBPT to create plays about the importance of water, involving students in building puppets from PET bottles. The result? Children not only learned about conservation but also spread the message to their families, reducing water consumption at home. Neuroscience supports this approach: hands-on activities, like building puppets, activate the motor cortex and enhance memory, making learning more lasting.

Inspiring Story: The Theater That Transforms
In Pernambuco, a school used MBPT to address drought. Students created a play with recycled puppets, raising community awareness about mindful water use. “The puppets gave voice to our ideas,” says Maria, a 12-year-old student. The initiative inspired the creation of cisterns in the region.

Planning a sustainable life requires more than good intentions; it demands informed and consistent action. Studies from the University of Cambridge emphasize that consistency is crucial for long-term change, and strategic planning, like Quasar K+, facilitates this. Additionally, theater, as in Santos’ methodologies, adds a human element, making the process more engaging. For example, when planning a more sustainable routine, you can use MAT to “act out” what your day would look like with less consumption, visualizing the benefits. The book Breathing, Voice, and Diction teaches breathing techniques that help maintain calm during planning, reducing stress and increasing mental clarity.

Practical Tip: Use Theater to Plan
Try MAT: gather friends or colleagues and act out a “sustainable future” for your home or workplace. Each person takes on a role (e.g., “the recycling advocate”). Then, write a plan based on the ideas from the performance.

The connection between science, theater, and planning is what makes Antônio Carlos dos Santos’ methodologies so powerful. Neuroscience shows that the human brain is shaped by creative and structured experiences, while theater emotionally connects us to our goals. Planning a sustainable life is not just about what we do but how we think and engage. As Antônio Carlos teaches, “We have an obligation to learn to think, it is the only way to add the necessary materiality to our actions”. By adopting tools like Quasar K+, MAT, ThM, and MBPT, we can turn hope into reality, building a future where sustainability and quality of life go hand in hand.

Motivational Quote: “Sustainability is the balance between who we are and who we can become.” – Antônio Carlos dos Santos

The invitation is made: plan, create, transform. Whether you’re a leader, a worker, or someone seeking purpose, the path to a sustainable life begins with a conscious step. Draw inspiration from Ana and Maria’s stories, Santos’ methodologies, and the science that guides us. The future is now, and it depends on our choices. Let’s build, together, a greener, fairer, and more vibrant Brazil!

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What is 'strategy' and the step-by-step guide to defining organizational strategies

The word "strategy" is often heard in meetings, corporate speeches, and business plans, but it is not always deeply understood. Strategy is more than just a plan or a set of goals: it is the art and science of directing an organization’s future with awareness, intention, and wisdom. The term comes from the Greek strategos, meaning "the art of the general"—and this is no coincidence, for strategy is about thinking before acting, seeing the big picture, and making decisions based on analysis, creativity, and purpose. In today’s fast-paced world, having a clear strategy is like having a lighthouse in the fog: it guides, inspires, and protects.

In the field of neuroscience, studies from Harvard University show that leaders who develop strategic thinking activate specific areas of the brain related to decision-making, scenario forecasting, and organizational empathy. This reveals that strategy is not just a rational skill, but also an emotional and cultural one. Great historical figures have demonstrated this with clarity. Think of Martin Luther King Jr., for example: his famous “I Have a Dream” speech was not only inspirational, but also part of a meticulously planned strategy to mobilize public opinion, attract media, and drive social change. Strategy is where dreams meet action.

The first step in defining an organization’s strategies is understanding its identity. Who are we? What is our purpose? What values drive us? The Quasar K+ Strategic Planning methodology, created by Antônio Carlos dos Santos, starts precisely at this point. It combines elements of cultural identity analysis with modern management tools. The idea is that no strategy will be effective if it doesn’t respect the organization’s essence and culture. It's like forcing an actor into a role that doesn't suit them—something that the world of theater teaches us quite eloquently.

And this is exactly where methodologies that blend culture, theater, and planning come in. The MAT (Mindset, Action, and Theater) methodology proposes that every organization is, above all, a living organism made up of people, emotions, and stories. Applying MAT to strategic planning means promoting a mindset shift, translated into practical actions and staged through theatrical experiences. The scene becomes a metaphor for organizational life. As the actor and director Constantin Stanislavski taught us, “there is no action without a clear objective.” On the corporate stage, the same applies: strategy without clarity is mere improvisation.

Another valuable approach is the ThM (Theater Movement) methodology, which uses body movement as a tool for strategic listening and expression. Studies from Stanford University show that physical movement facilitates creative thinking and the solving of complex problems. In ThM, leadership learns to read the team's body language, identify emotional blocks, and release energy flows that drive innovation. Planning, then, is also about dancing with challenges, feeling the rhythm of change, and responding with agility and presence.

The TBMB (Mané Beiçudo Puppet Theater) methodology, also created by Antônio Carlos dos Santos, offers a playful yet profound approach to participatory planning. Using handmade puppets, symbolic characters, and improvised scripts, entire teams discuss, act out, and reflect on the organization’s direction. This practice is especially effective in communities, schools, and companies with low engagement in traditional planning. The puppet says what the team member does not dare to. It points out mistakes, provokes laughter, reveals the unspoken. And in this symbolic play, the most powerful ideas emerge.

But no strategy can succeed without effective communication. At this point, three books by the aforementioned author deserve mention: “Strategic Communication: The Art of Speaking Well,” “Breathing, Voice, and Diction,” and “Moving Letters: The Art of Writing Well.” These offer practical foundations on how to communicate strategy clearly, engagingly, and impactfully. Speaking, breathing, and writing with precision are not just linguistic skills—they are essential tools for leading with presence and assertiveness. After all, a poorly communicated strategy is a failed one.

Another crucial step in the strategic process is diagnosing the internal and external environment. Tools like SWOT analysis, PESTEL analysis, and stakeholder mapping help to identify strengths, weaknesses, opportunities, and threats. But above all, it's necessary to listen. Listen to employees, customers, and partners. Strategic listening is active, empathetic, and continuous. As neuroscience teaches us, the human brain responds better to empathy than to imposition. Planning with people is more effective than planning for them.

Once the diagnosis is complete, the organization must set clear, measurable, and inspiring goals. These function as compasses. But they only work if accompanied by concrete action plans, defined timelines, and tracking indicators. Strategic execution is the ultimate test. As Peter Drucker reminds us, “strategy is just a plan until it turns into action.” Discipline, therefore, is the twin sister of creativity in the world of planning.

Finally, it's important to remember that a good strategy is not static. It is alive, like a theater script that can be adapted for each performance. Organizational culture, team emotions, and unforeseen events all demand flexibility. The secret is to keep your eyes on the purpose and your feet on the ground. Like a theater company on tour, the organization moves forward, reinvents itself, corrects its course, and inspires audiences. Because in the end, that’s what strategy is: a well-rehearsed show with soul, direction, and courage.

Planning is an act of hope. It is the belief that the future can be built with intelligence, sensitivity, and collaboration. Leaders, workers, educators, and citizens: we are all protagonists in this grand play called Brazil. May each of us write our part with clarity, action, and vision—because the best strategy is the one that transforms lives.

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The art that empowers for protagonism: the thm and mat methodologies

        Art, especially theatrical art, has always been a powerful tool for human transformation. Throughout history, great movements of social change have been driven by artistic expression, reinforcing its role as an engine for empowerment and protagonism. Today, methodologies such as MAT (Mindset, Action, and Theater) and ThM (Theater Movement), created by Antônio Carlos dos Santos, provide an accessible and effective way for anyone to develop essential life and professional skills. Whether students, professionals, homemakers, or intellectuals, everyone can use theatrical techniques to expand their potential and take control of their own stories.

The MAT methodology is based on three fundamental pillars: mindset, action, and theater. By working on these aspects, individuals learn to develop a proactive attitude, overcome limiting beliefs, and express themselves with confidence. Neuroscientific studies show that acting and role-playing stimulate brain plasticity, reinforcing the ability to adapt to challenges and making learning more engaging and long-lasting. The famous neuroscientist Antonio Damasio highlights that emotions are central to decision-making, and theater, by working deeply on emotions, enhances cognitive and emotional abilities.

Similarly, the ThM methodology emphasizes body movement as a means of communication and self-knowledge. Studies from the University of California show that bodily expression plays a fundamental role in emotional intelligence and social interaction. By integrating movement, gestures, and voice, ThM allows individuals to improve their ability to communicate assertively, a skill highly valued in the job market. Leaders like Steve Jobs, for example, were known for their ability to convey ideas powerfully, a skill developed through theatrical techniques.

Theater is an art form that breaks barriers and promotes self-confidence. It allows individuals to explore different facets of themselves, bringing hidden skills to light. Many successful professionals, including renowned actors and entrepreneurs, attribute their success to theatrical training. For instance, actor Hugh Jackman has spoken about how his experience with the stage helped him develop discipline, creativity, and emotional resilience, essential attributes for any career.

Beyond professional benefits, engaging in theatrical methodologies improves mental health and overall well-being. Studies from Harvard University demonstrate that engaging in creative activities reduces stress, increases self-esteem, and strengthens the sense of belonging. The MAT methodology, by encouraging action and expression, helps participants break social anxieties and develop greater emotional balance. Theater is also widely used in therapy, helping people process trauma and improve their social interactions.

Incorporating theater into education is a revolutionary approach that has been gaining traction worldwide. In Finland, for example, schools have adopted creative methodologies that include theatrical games to improve student engagement and cognitive development. The MAT and ThM methodologies are aligned with these advances, making education more dynamic and participatory. Neuroscience supports these initiatives, demonstrating that active learning significantly increases information retention.

One of the greatest advantages of these methodologies is their accessibility. Contrary to the belief that theater is an exclusive art form for a select few, MAT and ThM show that anyone can use theatrical techniques to their advantage. Public speaking, leadership, teamwork, and even emotional resilience can be strengthened through simple, practical exercises. This opens doors for many people to overcome fears and become protagonists in their own lives.

Additionally, companies and organizations have increasingly adopted theater-based training programs to improve team performance. Many multinational corporations, including Google and Microsoft, use role-playing exercises to train their employees in problem-solving, negotiation, and interpersonal communication. The MAT methodology, by incorporating theater into professional development, aligns perfectly with these corporate strategies.

Theater also serves as a bridge between different generations and social groups. By bringing people together in a creative environment, it fosters empathy and understanding. The ThM methodology, with its emphasis on movement, is particularly useful for inclusive education, helping people with disabilities or communication difficulties express themselves and integrate into society more effectively.

In conclusion, the ThM and MAT methodologies are much more than just theatrical techniques; they are tools for human transformation. They provide the means for anyone, regardless of age or profession, to develop essential skills, increase confidence, and improve their quality of life. In a world that increasingly values creativity, adaptability, and emotional intelligence, incorporating theater into education and professional development is not just an option but a necessity. The power of artistic expression is limitless, and those who embrace it gain an invaluable advantage in their personal and professional journeys.

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Illiteracy: Brazil’s national shame!

Brazil is a country of striking contrasts. On one hand, we boast world-class research centers, internationally respected universities, and significant advances in various fields of knowledge. On the other, we still bear a deep and silent wound that undermines our nation’s development: illiteracy. In the 21st century, over 11 million Brazilians still cannot read or write, according to the latest data from the Brazilian Institute of Geography and Statistics (IBGE). This reality not only compromises the present lives of these individuals but also condemns the country’s future. Illiteracy is, without a doubt, one of Brazil’s most painful national shames, a barrier to building a truly fair, democratic, and inclusive society.

Illiteracy is not limited to the inability to decipher letters and numbers. It is a complex, multifactorial phenomenon deeply rooted in social, economic, and cultural inequalities. The lack of access to quality education, inconsistent public policies, and the undervaluation of reading as a tool for social empowerment all contribute to perpetuating this situation. Moreover, many illiterate adults live daily with the humiliation of depending on others to read a medical prescription, sign a contract, or use an ATM. The shame they carry often transforms into silence and social isolation.

Even more alarming is the rise of functional illiteracy. According to studies by the OECD and UNESCO, about 30% of the Brazilian population, though formally literate, do not fully understand what they read or cannot apply basic math in everyday situations. These are people who spent years in school but left without adequate critical and practical training. This highlights a structural problem in our education system, which often prioritizes content and memorization over understanding and reflective thinking.

Functional illiteracy is a challenge that demands innovative and integrated strategies. It is crucial to invest in methodologies that resonate with students' cultural realities, promote learner protagonism, and make learning a meaningful experience. Here, we find valuable contributions in the methodologies created by Antônio Carlos dos Santos: MAT (Mindset, Action, and Theater), ThM (Theater Movement), and TBMB (Mané Beiçudo Puppet Theater). These approaches use performing arts, body movement, and playfulness as educational tools. Through theater, for instance, the student becomes part of a living process of knowledge construction, where emotions, imagination, and language intertwine to foster sensitive, critical, and liberating literacy.

The MAT methodology, which combines a positive mindset, transformative action, and theatrical practices, is based on the belief that every human being has learning potential—if stimulated as a whole: body, mind, and emotion. In several communities in the Brazilian Northeast, MAT workshops have provided young and adult illiterates with opportunities to redefine their life paths through art, promoting not only formal literacy but also self-esteem and citizenship. TBMB, on the other hand, has been successfully implemented in public schools in low-income areas, where regional puppets enact stories from the students’ daily lives, facilitating text comprehension, promoting critical thinking, and creating emotional identification with the content.

International examples show that it is possible to eradicate illiteracy with firm public policies, continuous investment, and pedagogical innovation. Finland, for example, invested in teacher appreciation, early childhood reading, and pedagogical autonomy for schools. Today, it is a global benchmark in education, with nearly zero illiteracy and high academic performance. The success of these countries shows us that political will, teacher training, and community engagement are fundamental pillars for any educational revolution.

From a neuroscience perspective, we know that literacy is not just a cultural process but also a neurological one. Studies from Stanford University and the University of Paris have shown that the human brain structurally adapts when learning to read and write, creating new connections between visual, language, and memory areas. This means that even in adulthood, the brain maintains its plasticity and capacity to learn. In other words, it’s never too late to start—or restart. However, methods must respect each learner’s pace and context, using interactive, emotional, and sensory approaches to enhance content retention and understanding.

Antônio Carlos dos Santos states that “teaching someone to read is not just teaching the written code, but, above all, teaching them to ‘read the world’, to critically interpret reality and act upon it. This vision is strongly reflected in programs that adopt the pedagogy of dialogue, listening and the joint construction of knowledge, paradigms of the methodologies created by Santos. In rural and urban communities throughout Brazil, initiatives based on this perspective have managed to transform realities, give voice to the silenced and open doors previously closed by imposed ignorance.

We can no longer accept as normal that millions of Brazilians are excluded from the basic right to read and write. We must face illiteracy not only as an educational issue but as a matter of human dignity. To teach someone to read is to empower them—to give them the ability to dream, plan, work independently, and fully exercise their citizenship. With each person who becomes literate, a new possibility of transformation emerges for an entire community.

Finally, combating illiteracy is a collective task. Families, schools, governments, businesses, universities, and social organizations must join forces, pool resources, and share knowledge to tackle this challenge. Education is the greatest investment a country can make in its future, and literacy is the first step. No technology, wealth, or innovation can thrive in a nation where a significant portion of its population still lives on the margins of the written word. As a society, we must renew our ethical, historical, and human commitment to those left behind. Only then can we make literacy not a privilege, but a universal right. As Nelson Mandela once said, “Education is the most powerful weapon you can use to change the world.” And Brazil, more than ever, needs that change.

Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br

Click here.

https://www.amazon.com/author/antoniosantos

To learn more, click here.

To learn more, click here.

To learn more, click here.