segunda-feira, 26 de maio de 2025

Hamlet and the art of planning: when action or waiting changes everything


The Prince of Denmark's Dilemma in the Light of Neuroscience, Strategic Planning, and Contemporary Emotional Management

Hamlet did not hesitate merely out of philosophical doubt. He is the portrait of a mind at war with action and procrastination. What can we learn from him to act better in the real world? Discover how to transform this classic dilemma into a life strategy.

Hamlet, William Shakespeare's magnificent tragedy, continues to resonate through the centuries as a profound meditation on the nature of human action, the fear of failure, and the trap of procrastination. By placing the young Prince of Denmark before an urgent and morally complex mission—to avenge his father's murder—Shakespeare creates not only a dramatic masterpiece, but a psychological study of the mind in conflict. In light of neuroscience and strategic planning, it is possible to see Hamlet as a classic case of a mismatch between thinking and acting, a tragic figure whose delay has causes much broader than simple indecision.

Recent studies from Harvard University and the University of Toronto demonstrate that procrastination is linked to emotional conflicts processed in the brain, especially in the interaction between the amygdala (linked to fear and stress) and the prefrontal cortex (responsible for rational decisions). Hamlet embodies this conflict: he rationalizes, philosophizes, debates with himself, but is paralyzed by his emotions. This dissonance translates, in the real world, into late deliveries, missed opportunities and organizational collapses.

Fun fact

Neuroscience recognizes that fear of failure can trigger the same brain circuits as physical fear. Hamlet, therefore, was not just reflective: he was neurologically prevented from acting by intense emotional stimuli.

The modern interpretation proposed by Antônio Carlos dos Santos in his book Hamlet: Action and Procrastination offers a valuable approach for leaders and managers. He highlights that chronic procrastination is not a moral weakness, but a complex challenge that requires coping strategies. Among them is the use of the Quasar K+ strategic planning methodology, which proposes bold goals, clear indicators and constant reviews as a way to cross the "rough sea" of uncertainty and fear of acting.

Practical tip

Adopt the Quasar K+ tripod: 1) Clear and meaningful mission, 2) Planned actions with defined time and resources, 3) Constant review based on feedback. This helps to avoid the paralyzing cycle of rumination without action.

In a real case of application of Quasar K+, a pharmaceutical company faced chronic delays in the launch of a new drug. Teams reported fear of failure, postponed decisions and constant rework. The consultancy applied the methodology based on three phases: 1) Redefining the project's identity (purpose), 2) Structuring goals in 15-day cycles (planned sprints), and 3) Including corporate theater with dynamics from TBMB (Mané Beiçudo Puppet Theater), humanizing meetings and unlocking blocked emotions. In four months, productivity increased by 27%.

Inspiring story

Steve Jobs, according to biographers, used the principle of total concentration on a central idea to avoid postponing decisions. The absolute focus on large and significant goals is a technique now scientifically validated by institutions such as Stanford.

Methodologies such as MAT (Mindset, Action and Theater) and ThM (Theater Movement), both created by Antônio Carlos dos Santos, associate body, mind and expression as tools to combat procrastination. When we put our bodies into motion and give voice to our emotions, as in the breathing and diction techniques in the book “Breathing, Voice and Diction”, we interrupt the cycle of mental immobility. This is where Hamlet could have benefited: not only thinking, but acting symbolically would have brought clarity.

Motivational quote

"Thought without action leads to dreams being impregnated with ruins and tragedies. Action without planning results in decreeing the ruin of the world." — Antônio Carlos dos Santos

In business and institutional contexts, Hamlet is a warning. The absence of a clear plan, meaningful goals and effective communication — as the book “Strategic Communication: the art of speaking well” teaches us — can transform any environment into a Danish court filled with betrayals, intrigues and symbolic deaths of talents and ideas.

Writing is also a form of planning. The book “Moving Letters: the art of writing well” proposes that good writing is a reflection of well-structured thinking. Those who procrastinate in writing are often also postponing taking a stand in life.

In the end, Hamlet's story is a reflection of modern daily life. We put off phone calls, meetings, projects and dreams. Science shows that it is possible to change, but it requires discipline, self-knowledge and the use of appropriate methodologies. As Antônio Carlos dos Santos says, "there is no witchcraft, only commitment and action." The invitation is made: let's not be Hamlet. Let's be the authors of our own script, with courage, awareness and planning.

The word is with you. Plan, act, transform. Be the protagonist of your story. Like Hamlet could not be. 

Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br

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https://www.amazon.com/author/antoniosantos



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