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Integrating neuroscience, culture, and
strategic planning to lead with innovation and humanity in times of rapid
transformation.
Change is no longer optional; it's a vital
necessity. In a world where technology, social values, and market trends evolve
incessantly, inspiring leadership and conscious teams must learn to adapt
strategically, creatively, and humanely.
We live in an era of
continuous transitions, marked by technological innovations, social
transformations, and cultural reconfigurations that demand a new model of
thinking from organizations. In this context, change management becomes a
central competency, not just a one-off action. Adopting an adaptive mindset
means planning with vision, acting with empathy, and communicating with
clarity—core elements of the Quasar K+ strategic planning method, created by
Brazilian professor and researcher Antônio Carlos dos Santos.
Quasar K+ integrates
three essential pillars of neuroscience applied to planning: focus, plasticity,
and coherence. Based on studies from Harvard, Oxford, and the University of
Toronto, it's known that neuroplasticity is the biological engine of
adaptation. The more flexible a team's thinking, the greater its ability to
respond to changes with creativity and resilience. Thus, the modern manager
needs to foster environments where mistakes are seen as learning opportunities,
not failures.
Motivational Quote:
"Plan with emotion, act with intention, and lead with
expression." — Antônio Carlos dos Santos
Beyond data, human
connection is essential. Here enters the second major pillar of transformation:
culture. Changing processes is easy; changing mindsets is a challenge. In this
sense, the MAT (Mindset, Action, and Theater) methodology, also by Antônio
Carlos, acts as a catalyst for emotional intelligence within teams. Inspired by
theatrical techniques, MAT promotes active listening, empathy, and
improvisational skills—fundamental abilities for navigating uncertainty.
Practical Tip:
Incorporate improvisational theater exercises into team meetings. They
activate the brain's executive functions, increase collective confidence, and
unleash creativity, according to research from University College London.
Additionally, Theater
Movement (ThM) and Mané Beiçudo Puppet Theater (TBMB) bring playful and performative
elements to organizational communication. ThM uses the body as an instrument of
strategic expression, while TBMB transforms abstract concepts into visual,
accessible, and emotionally engaging experiences. Imagine presenting a new
business model through a puppet show: message retention increases by 60%,
according to a study from Stanford Graduate School of Education.
Inspirational Story:
A rural production cooperative in Mato Grosso do Sul, struggling to
integrate youth into management processes, used TBMB to depict the stages of
transitioning to a digital economy. The result was surprising: increased
engagement and innovative solutions emerged from the youth themselves.
But how to apply this
in business practice? Consider the case of a startup from Brasilia, which faced
declining revenue after the pandemic. Using the Quasar K+ methodology,
leadership initiated a planning cycle based on future scenarios, organizational
storytelling, and theatrical crisis simulation games. After six months, the
company reconfigured its business model into a hybrid education platform and
increased its corporate client base by 80%.
The principles
described in the books "Comunicação Estratégica: a arte de falar
bem," "Respiração, voz e dicção," and "Moving Letters: a
arte de escrever bem," also integrate into this proposal of conscious
leadership. They reinforce the importance of clear communication, vocal
presence, and creative writing as tools for positive influence within teams and
the market.
Finally, it's
essential to remember that managing change isn't just about leading processes;
it's about inspiring people. Changes only happen when connected to purpose,
emotion, and shared vision. Planning, therefore, is a poetic act: it requires
listening, perception, and courage. As neuroscience teaches us, it's through
emotion that memory consolidates and action transforms.
Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br
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