Verbal and nonverbal communication for success in life

Communication, both verbal and non-verbal, is one of the most powerful skills for achieving success in personal and professional life. Effective leaders, great negotiators, and outstanding professionals share an exceptional mastery of the art of expression. According to research from Harvard University, 85% of success at work is directly related to communication and the ability to relate to others, while only 15% is due to technical skills. This demonstrates that learning to communicate well is an essential investment for anyone looking to progress.

Verbal communication involves word choice, tone of voice, and the clarity with which we convey our ideas. Non-verbal communication, on the other hand, includes gestures, facial expressions, body posture, and even the space we occupy. The impact of non-verbal communication is so powerful that, according to studies by Albert Mehrabian, 93% of interpersonal communication occurs through non-verbal expressions. Therefore, mastering these aspects can make the difference between a message being well understood or causing confusion.

In leadership, the MAT methodology (Mindset, Action, and Theater), created by Antônio Carlos dos Santos, teaches that effective communication goes beyond words: it involves creating a magnetic presence, knowing how to interpret emotions, and adapting speech to the audience. Great leaders, such as Steve Jobs, used this technique to deliver impactful speeches. Jobs not only chose precise words but also used strategic pauses, eye contact, and engaging gestures to captivate his audience.

The ThM methodology (Theater Movement) reinforces the importance of body expressiveness in communication. In theater, actors train their gestures and expressions to convey emotion to the audience without relying solely on words. In the corporate environment, this translates into a confident presence and body language that inspires credibility. Barack Obama, for example, is a master in this aspect: his open posture, controlled gestures, and serene tone of voice make his message always convincing and engaging.

The TBMB methodology (Mané Beiçudo Puppet Theater) is another innovative approach that emphasizes non-verbal communication as a teaching tool and a way to connect with the audience. Used in corporate training, this method demonstrates how voice modulation, movements, and staging can transform monotonous speeches into memorable presentations. Companies that incorporate these techniques into training significantly improve employees' information retention.

Another fundamental aspect of effective communication is active listening. We often think that good communication means only speaking eloquently, but attentive listening is equally crucial. According to studies from MIT, professionals who master active listening build stronger relationships, resolve conflicts more efficiently, and increase their influence. This happens because people tend to trust more those who show genuine interest in what they say.

In the book “Strategic Communication: The Art of Speaking Well,” Antônio Carlos dos Santos highlights the importance of intonation and rhythm in speech. A presentation can become monotonous if the speaker maintains a linear tone. Varying intonation, emphasizing key words, and inserting strategic pauses help keep the audience’s attention. Winston Churchill used this technique masterfully, structuring his speeches so that each word had a calculated impact.

Communication is also a differentiator in building professional relationships. In corporate environments, clarity in communication prevents misunderstandings and improves teamwork. Professionals who master this skill can negotiate better salaries, close more advantageous contracts, and lead more effectively. Great CEOs, such as Elon Musk, know that good communication is essential to inspire teams and attract investors.

Beyond the professional environment, effective communication impacts personal life. Interpersonal relationships depend on a clear exchange of ideas and emotions. Couples who practice open and respectful communication show higher levels of marital satisfaction, according to research from Stanford University. Learning to express feelings, needs, and expectations clearly can prevent conflicts and strengthen emotional bonds.

Finally, communication is a skill that can be developed through practice and technique. Participating in training based on the MAT, ThM, and TBMB methodologies, studying books like “Strategic Communication: The Art of Speaking Well,” and observing great communicators are fundamental steps to improving this competence. The more we refine our ability to express ourselves, the greater our potential to influence, inspire, and achieve success in all areas of life.

Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br

Click here.

https://www.amazon.com/author/antoniosantos

To learn more, click here.

To learn more, click here.