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Defining an organization's Future
Vision is an essential process to ensure sustainable growth and relevance in
the market. More than just a set of inspiring words, the vision should
represent a clear and mobilizing direction capable of engaging leaders, employees,
and partners. Recent studies from Harvard and Stanford universities highlight
that organizations with a well-defined vision are 35% more likely to achieve
their strategic goals. But how do you build a vision that truly makes sense and
inspires everyone?
The first step is to
understand the essence of the organization. This means identifying its values,
purposes, and the impacts it wants to make on society. An inspiring example is
Apple, whose vision of creating technologies that improve people's lives is
evident in every product launched. Here, the Quasar K+ strategic planning
methodology, developed by Antônio Carlos dos Santos, becomes essential. It
proposes a deep connection between mission, values, and vision, using practical
tools that encourage collective reflection and cohesion among team members.
After understanding
the essence, it is essential to mobilize people around this idea. The vision of
the future cannot be imposed but must be built collectively. Using the MAT
method (Mindset, Action, and Theater), also developed by Santos, leaders can
promote dynamic and engaging workshops, using theatrical practices to encourage
the engagement and creative expression of participants. The goal is for each
employee to feel that they are part of this envisioned future.
To deepen emotional
involvement, the TBMB methodology (Mané Beiçudo Puppet Theater) presents itself
as a playful and effective tool. Inspired by popular theater dynamics, it
allows exploring emotions and narratives that help employees connect with the
vision more authentically and personally. The joint creation of stories and
characters allows everyone to reflect on the challenges and achievements the
organization can reach, strengthening the sense of belonging.
The vision-building
process also requires communication skills. To this end, Antônio Carlos dos
Santos' books, such as “Strategic Communication: the art of speaking well,”
“Breathing, voice, and diction,” and “Moving letters: the art of writing well,”
offer practical tools to enhance clarity, persuasion, and expression in
formulating the vision. Assertive and empathetic communication ensures that the
message reaches all organizational levels, avoiding noise and
misinterpretations.
Another crucial step
is incorporating cultural practices that keep the vision alive in everyday
life. The ThM methodology (Theater Movement) proposes using body movements and
theatrical scenes to represent organizational values. In a collective dynamic,
employees can portray, through artistic expressions, how they envision the
company in the future. This practice not only broadens the understanding of the
vision but also translates it into concrete daily actions.
To ensure that the
vision of the future does not remain just an idea, it is necessary to implement
strategic actions that promote its achievement. Using the principles of Quasar
K+ planning, the organization must map specific objectives, deadlines, and
necessary resources to transform the vision into reality. This ensures that the
enthusiasm generated during the creative process translates into concrete and
measurable actions.
It is important to
remember that the vision of the future is not a static document. It needs to be
reviewed, improved, and updated as the organization evolves and faces new
challenges. Successful companies like Google constantly revisit their vision to
keep innovation at the center of their activities.
Finally, it is
essential to celebrate the progress made toward the vision of the future.
Recognizing collective efforts and sharing achieved results keeps the
motivational spirit alive and reinforces the team's commitment to the
organization's greater purpose. The vision, after all, is not a destination but
a shared journey.
Leaders who invest in
building a strong and engaging vision of the future not only mobilize their
teams but also build resilient organizations ready to face contemporary
challenges. The combination of strategic planning, organizational culture, and
innovative methodologies, such as those developed by Antônio Carlos dos Santos,
creates a safe and inspiring path to achieve great accomplishments.
Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br
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