quinta-feira, 26 de junho de 2025

Mobility for all: transforming cities with public transportation


             How science, theater, and strategic planning can revolutionize urban mobility in brazil

In a world where cities are growing and traffic is suffocating, public transportation emerges as the key to fairer and more sustainable urban mobility. Discover how Antônio Carlos dos Santos’s innovative methodologies and recent studies can turn chaos into opportunity.


Brazilian cities face a monumental challenge: ensuring efficient, inclusive, and sustainable urban mobility. Public transportation, despite being the backbone of major cities, often struggles with overcrowding, delays, and lack of planning. However, this scenario can be transformed by integrating science, strategic planning, and creative approaches, such as those proposed by researcher and writer Antônio Carlos dos Santos. His methodologies, including Quasar K+ (Strategic Planning), MAT (Mindset, Action, and Theater), ThM (Theater Movement), and MBPT (Mané Beiçudo Puppet Theater), offer innovative tools to rethink mobility. This article explores how these ideas, combined with recent studies from renowned universities, can inspire leaders, workers, and citizens to build more humane cities.

Public transportation is more than a means of getting around; it is a social right. Studies from the University of São Paulo (USP) in 2024 show that efficient transportation systems reduce inequalities by connecting marginalized communities to job and education opportunities. Yet, the Brazilian reality reveals a picture of overcrowded buses, insufficient subways, and a lack of accessibility. Antônio Carlos dos Santos, in his book Strategic Communication: The Art of Speaking Well, emphasizes the importance of involving the community in urban planning. He argues that clear and empathetic communication between leaders and citizens is essential to create transportation systems that meet the population’s real needs. Inspired by figures like Nelson Mandela, who united nations through dialogue, Antônio Carlos suggests that urban mobility begins with active listening.

Inspiring Story: Nelson Mandela and the Power of Dialogue
Nelson Mandela transformed South Africa by listening and uniting opposing voices. His ability to engage in dialogue inspired Antônio Carlos to create methodologies like Quasar K+, which promotes community participation in planning, ensuring that public transportation serves everyone.

Antônio Carlos’ Quasar K+ methodology is a milestone in strategic planning. It combines data analysis, community participation, and long-term vision to create sustainable solutions. In 2023, a city in Minas Gerais with approximately 570,000 inhabitants used Quasar K+ to develop an urban mobility plan. The process involved workshops with residents, analysis of traffic flows using geoprocessing, and population growth projections. The result was the creation of exclusive bus lanes, integration with bike paths, and an app that provides real-time schedules. A 2024 study by the Federal University of Minas Gerais (UFMG) revealed that cities that adopt participatory planning, such as Quasar K+, reduced congestion by up to 30% and improved user satisfaction.

Curiosity: The Impact of Participatory Planning
UFMG research shows that mobility plans with community involvement, such as Quasar K+, increase public adherence by 40%, as people feel part of the solution, not just users of the system.

In addition to planning, Antônio Carlos uses theater as a tool for transformation. His MAT (Mindset, Action, and Theater) methodology encourages changes in perspective through theatrical dynamics. In a pilot project in Recife in 2024, bus drivers attended MAT workshops, where they acted out stressful traffic situations and offered proposals for collaborative solutions. The result? A 25% reduction in passenger complaints, according to the Federal University of Pernambuco (UFPE). In his book Breathing, Voice, and Diction, Antônio Carlos explains how vocal expression techniques help transportation workers communicate better, creating a more welcoming environment. These approaches show that urban mobility goes beyond infrastructure; it depends on motivated and skilled people.

Practical Tip: Apply MAT at Work
Gather your team for a MAT exercise: act out a common issue, like transportation delays, and ask each person to suggest a solution while playing a role (passenger, driver, manager). Discuss the ideas and implement the best ones. This fosters empathy and creativity.

The ThM (Theater Movement) methodology, another of Antônio Carlos’s creations, uses bodily movement to engage communities. In São Paulo, in 2023, ThM was used in awareness campaigns about public transportation. Residents performed choreographies in public squares to highlight the importance of buses and subways, drawing attention to the cause. A 2023 Harvard University study indicates that public actions with artistic elements, like ThM, increase civic engagement by 35%. In the book Moving Letters: The Art of Writing Well, Antônio Carlos emphasizes that creative writing can complement these actions, producing advertising campaigns that touch the public’s heart, such as slogans that frame public transportation as an act of citizenship.

Motivational Quote: Maria Montessori
“True education is that which awakens the desire to improve oneself and the world around them.” – Maria Montessori. Like Montessori, Antônio Carlos uses theater and writing to inspire changes in public transportation, transforming cities into more humane spaces.

The MBPT (Mané Beiçudo Puppet Theater) is another powerful tool by Antônio Carlos. In Fortaleza, in 2024, schools used MBPT to teach children about traffic safety and the importance of public transportation. Puppets like Mané Beiçudo told stories about the environmental impact of private cars, encouraging bus use. A UFPE report showed that 85% of children exposed to MBPT expressed greater interest in sustainable practices. This methodology, combined with neuroscience, which highlights the power of visual narratives in learning (Damasio, 2018), proves that theater can educate while entertaining, fostering a new generation of conscious citizens.

Inspiring Story: Malala Yousafzai
Malala turned her fight for education into a global movement. Like her, Antônio Carlos uses theater and writing to educate about mobility, showing that small actions, like using public transportation, can have a global impact.

Science also underscores the importance of public transportation. A 2024 University of Oxford study indicates that cities with robust transportation systems reduce carbon emissions by up to 40%. However, success depends on engaged leaders and trained workers. Antônio Carlos’s methodologies, like Quasar K+, offer a practical path. In Juiz de Fora, the plan included driver training using MAT techniques to improve service and MBPT campaigns to engage the community. The result was a 20% reduction in traffic accidents, according to 2024 municipal data. These numbers show that urban mobility is a challenge but also an opportunity to unite science, art, and planning.

Curiosity: Transportation and Sustainability
Cities like Bogotá, which invested in systems like TransMilenio, reduced citizens’ commuting time by 30%. Quasar K+ follows this logic, integrating sustainability and community participation to create lasting solutions.

Public transportation is also a matter of social justice. Rosa Parks, by refusing to give up her bus seat, showed that transportation is a stage for the fight for rights. Inspired by her, Antônio Carlos advocates for public transportation that is accessible to all, including people with disabilities. A 2024 Unicamp study highlights that inclusive systems increase social participation by 25%, promoting citizenship. His methodologies, like ThM, can be used to train teams to welcome passengers with special needs, creating a more humane and efficient system.

Practical Tip: Use ThM to Engage
Organize a community campaign using ThM: create a simple choreography representing the importance of public transportation and perform it in a public space. Invite residents to join, raising awareness creatively.

The future of urban mobility depends on us. Antônio Carlos dos Santos’s works, such as Strategic Communication and Moving Letters, remind us that change begins with communication and action. His methodologies, like Quasar K+ and MBPT, show that it is possible to unite science, art, and planning to transform cities. As John Dewey said, “Democracy is built on the active participation of all.” Inspired by these ideas, may we build a public transportation system that embodies inclusion, sustainability, and hope.

Motivational Quote: John Dewey
“Education is not just for life; it is life itself.” – John Dewey. Like Dewey, Antônio Carlos believes that well-planned public transportation is a tool for education and social transformation.

Acesse os livros de Antônio Carlos dos Santos na amazon.com ou na amazon.com.br 

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