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In a world of constant
transformation, where technological, social, and cultural changes accelerate
daily, continuous training has ceased to be a competitive advantage and has
become a vital necessity. Individuals and organizations that aim to thrive can
no longer rely solely on past knowledge—they must continuously reinvent
themselves. This process goes beyond technical courses and training; it demands
a deep dive into the human, creative, and strategic dimensions of knowledge. In
this new context, to train means to develop the mind, the body, communication,
and culture—in a permanent process of learning, action, and meaning-making.
Top global
universities such as Harvard, Stanford, MIT, and Oxford have increasingly
invested in programs that integrate cognitive, emotional, and creative skills
as pillars of lifelong education. Renowned American educator Howard Gardner,
creator of the Theory of Multiple Intelligences, has long argued that
intelligence is not a single block but a set of skills that can be cultivated
throughout life. Thus, training expands beyond technical knowledge: it involves
emotional, physical, interpersonal, and even spiritual intelligence. Companies
like Google, Apple, and Natura already use integrated models of human development
as an essential part of their innovation processes.
In Brazil, one of the
most outstanding names in the development of integrated methodologies for
continuous training is Antônio Carlos dos Santos, a professor and author
who has combined neuroscience, theater, and strategic planning to create
transformative tools for individuals and organizations. One of his most
impactful methodologies is Quasar K+ Strategic Planning, which offers a
training model based on four pillars: self-knowledge, organizational culture,
creative innovation, and goal-setting with purpose. This model emphasizes that
planning should not be a cold and bureaucratic activity, but a living,
sensitive action connected to the values and talents of each individual and
team.
Another innovative method
developed by Antônio Carlos is MAT – Mindset, Action, and Theater, which
uses theatrical techniques and philosophical reflection to develop
participants’ proactive mindset. The MAT approach is simple yet profound:
change the way we think (mindset), transform thought into attitude (action),
and use theater as a laboratory of experience. Through theatrical dynamics,
participants learn to deal with fear, to improvise, to communicate clearly, and
to work in teams—essential skills for any 21st-century leader or professional.
Studies from Yale University show that the use of theater in corporate training
improves content retention by up to 40% and strengthens interpersonal bonds.
Complementing these
approaches, the ThM – Theater Movement method develops bodily and
emotional expression as learning tools. Inspired by studies on neuroplasticity
and the pedagogy of movement, ThM argues that the body is a "great
brain" that also learns and communicates. Movements, breathing, and
gestures become part of the training process, activating brain areas related to
empathy, creativity, and focus. In practical sessions using this method,
corporate teams have achieved remarkable results in stress reduction, increased
cohesion, and improved collective performance.
But perhaps one of
Antônio Carlos' most unique contributions is TBMB – Teatro de Bonecos Mané Beiçudo, a playful and critical
methodology that uses the language of puppets to develop skills in audiences of
all ages. By embodying caricatured characters, such as Mané Beiçudo – a smart,
acidic and sensitive puppet from the Northeast – participants feel free to
express their anxieties, ideas and solutions in a symbolic and fun way. This
methodology, which has already been applied in schools, NGOs and companies, has
proven to be especially effective in the training of children, young people and
community and corporate leaders. According to research from the University of
São Paulo, the use of symbolic and humorous narratives in training increases
the understanding and retention of ethical and social values.
This legacy is also
reflected in Antônio Carlos' literary work, such as “Strategic
Communication: The Art of Speaking Well”, which teaches leaders to
communicate with clarity, empathy, and impact. His book “Breathing, Voice,
and Diction” provides practical exercises for developing vocal and physical
presence—skills often overlooked but fundamental in leadership contexts. His
work “Moving Letters: The Art of Writing Well” shows how writing can be
a powerful tool for planning, persuasion, and building inspiring narratives.
All of these books are based on studies in communication psychology, critical
pedagogy, and applied linguistics, offering practical resources for those
seeking to enhance their skills.
Therefore, continuous
training is not just a market requirement—it is a commitment to personal
growth, organizational transformation, and the strengthening of citizenship.
Lifelong learning must be seen as both a personal and collective journey,
involving strategic planning, cultural sensitivity, and educational creativity.
When we combine theory, practice, and art, we develop more complete
professionals, more humane leaders, and more resilient organizations.
Concrete examples
abound. The Albert Einstein Israeli Hospital, for example, has incorporated
storytelling practices and theater workshops to humanize patient care. Natura,
in its innovation centers, uses meditation, dance, and dialogue circles as
training tools. In the public sector, programs like Profuncionário, in
partnership with federal universities, have adopted methodologies like Quasar
K+ to train educators and managers with a broader and more strategic vision of
their roles. These experiences reveal that, when well-executed, training not
only improves performance indicators but also elevates the sense of belonging
and purpose.
Finally, it’s essential
to remember that continuous learning begins within each of us. It is fueled by
curiosity, listening, openness to new ideas, and a willingness to grow.
Organizations that foster a culture of learning tend to grow faster, retain
talent, and drive innovation. Individuals who engage in lifelong learning tend
to live with more autonomy, creativity, and fulfillment. As theater teaches us,
every scene is a learning opportunity—and in the grand play of life, we are
simultaneously the authors, directors, and actors. May we have the courage and
inspiration to prepare our inner and organizational stages for the great
performance of transformation.
Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br
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