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Structuring an effective work
team is one of the most complex and, at the same time, most transformative tasks
within an organization. In a world where collaboration, creativity, and
adaptability are essential skills, building cohesive, motivated, and productive
teams is no longer a luxury but a strategic necessity. And for that, much more
is needed than simply assigning roles and gathering talents: it requires
planning, cultural sensitivity, emotional intelligence, and, above all, a
human-centered leadership vision. Studies from Harvard, MIT, and Stanford show
that well-structured teams increase productivity and employee satisfaction by
up to 60%, while reducing stress and internal conflicts.
The first step in
building an efficient team is strategic cultural planning—understanding
the organizational landscape by focusing not only on goals and results but also
on values, beliefs, and behaviors. Here, the Quasar K+ method developed
by Antônio Carlos dos Santos becomes essential. It offers a complete diagnostic
of the internal environment, aligning mission, vision, and organizational
culture with team formation. The idea is clear: strong teams are built not just
with technical skills, but with aligned purposes. A practical example can be
seen at companies like Google, which recruit not only for skills but also for
cultural fit, ensuring greater harmony in daily operations.
The second step is
identifying individual talents and potentials, valuing the diversity of
profiles. It’s not about assembling similar people; the strength of a team lies
precisely in its complementarity. Neuroscience shows that cognitively diverse
groups—those with different ways of thinking, acting, and solving problems—show
greater capacity for innovation (Diversity Matters, McKinsey, 2020).
Here, the leader acts like a theater director, understanding the team members
as characters with unique roles. This is the foundation of the MAT (Mindset,
Action, and Theater) methodology, which builds teams based on active
listening, recognition of socio-emotional skills, and the use of theater as a
tool to develop trust, presence, and communication.
In this sense, theater
becomes more than just art—it becomes a method. With ThM (Theater Movement),
the team is invited to experience movement as a metaphor for learning. In
hands-on activities, members begin to understand their place within the
group—their rhythm, voice, and pauses. This is the construction of a collective
body that moves in harmony. This technique, grounded in Oxford University
studies on embodied learning, has been successfully applied in companies and
innovative schools worldwide. Apple, for example, regularly offers body
expression workshops to its creative teams, focusing on empathy and active
listening.
The next step involves
developing internal communication, something that is often neglected.
Poorly structured teams suffer from noise, misunderstandings, and unclear role
definitions. To overcome this, it is necessary to invest in strategic
communication, as explained in the book “Strategic Communication: The Art of
Speaking Well” by Antônio Carlos dos Santos. In it, the author argues that
speaking well is not just a technique but an attitude of respect, clarity, and
empathy. Applying these principles in team dynamics improves decision-making,
reduces conflicts, and strengthens bonds among members.
And there’s no
effective communication without mastery of breathing, voice, and diction.
In this regard, the second book in the trilogy by Santos, “Breathing, Voice,
and Diction”, offers a practical guide for leaders and team members who
want to express themselves with strength and serenity. Workshops based on this
book have been widely used in corporate training with great success, as shown
in research from the University of Cambridge on soft skills and organizational
performance. A team that breathes together, quite literally, also thinks and
acts more cohesively.
Another key component
for team success is strategic writing, especially in today’s digital
communication age. The third book in the trilogy, “Moving Letters: The Art
of Writing Well”, suggests that writing is a gesture of care and intelligence,
capable of building bridges and strengthening relationships. Teams that master
the art of clear, inspiring writing are more effective in internal
communication—whether in reports, emails, or project proposals. Organizations
such as the Lemann Foundation have already implemented mindful writing programs
to improve performance across their teams.
One of the most
humanizing approaches to team building is the use of art and playfulness as
tools of integration. The TBMB (Mané Beiçudo Puppet Theater) method
shows how humor, creativity, and symbolic expression help unlock fears, restore
spontaneity, and strengthen bonds. In high-pressure environments, such as
hospitals and startups, applying TBMB has been effective in reducing anxiety
and increasing engagement. A study from Yale University showed that teams
participating in regular playful activities improved their group
problem-solving capabilities by up to 45%.
With all these
elements in place, the final step is to maintain a continuous process of
evaluation, feedback, and development. High-performing teams are not built
overnight—they are shaped through ongoing support. The leader becomes a
facilitator, encouraging collective listening, celebrating small victories, and
continuously refining processes. Neuroscience emphasizes the importance of
positive reinforcement and emotional recognition as pillars of
motivation—elements that should always be present in team meetings and everyday
interactions.
Therefore, team
structuring is not a purely technical task—it’s a true art. It is a process
that involves planning, culture, emotion, listening, and creativity. It’s about
blending the precision of strategy with the lightness of theater, the strength
of communication with the playfulness of puppetry, and the technical gesture
with the human gesture. That’s why the leaders of the future—and the
present—are those who know how to touch both the minds and hearts of their team
members. They inspire, integrate, and elevate each person to their best self.
And this step-by-step guide is not a rigid script, but a living, dynamic, and
transformative path—one that can begin today, wherever you are.
Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br
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