Quasar K+: strategic planning that dives into science and theater

 

          When reason meets emotion and art becomes strategy

In a world marked by complexity, rapid change, and constant challenges in the workplace, traditional planning methods are no longer sufficient. Today, leadership requires more than goals, schedules, and charts — it demands emotional intelligence, creativity, active listening, and adaptability. It is in this context that Quasar K+ emerges, an innovative planning method created by professor and researcher Antônio Carlos dos Santos, combining the pillars of neuroscience, organizational culture, and theater to transform the way we plan, lead, and live.

The name "Quasar" is no coincidence. In astronomy, quasars are extremely luminous objects, capable of lighting up even the darkest regions of the universe. That is precisely what the Quasar K+ method proposes: to illuminate planning paths with science and art, offering clarity, energy, and direction. Inspired by advanced studies from institutions like Harvard, Stanford, and MIT — and rooted in practical experiences with Brazilian leaders — this method is built on integrated layers that merge reason and emotion, logic and intuition, method and creativity.

The first pillar of Quasar K+ is clarity of purpose, which goes far beyond traditional objectives. Here, purpose is seen as a driving force — a guiding star that orients all team or organizational actions. Neuroscience has shown that when individuals understand the “why” behind their actions, their engagement increases significantly, activating brain regions linked to intrinsic motivation and dopamine release (Deci & Ryan, 2000; Pink, 2009). In Quasar K+, this purpose is co-created, integrating multiple perspectives and fostering a sense of belonging.

The second pillar is the creative structure, which replaces rigid planning with a dynamic and fluid model. This is where theater enters as a powerful tool. Based on the MAT (Mindset, Action, and Theater) methodology, also developed by Antônio Carlos dos Santos, participants are invited to experience decision-making scenarios through theatrical dynamics. This approach fosters empathy, active listening, and systemic thinking — crucial skills for planning in uncertain contexts. For example, in a tech company, leaders reported that by simulating customer dilemmas through theater scenes, they were able to redesign their service process with greater humanity and effectiveness.

The third pillar is strategic movement, developed through the ThM (Theater Movement) methodology, also created by Antônio Carlos. Rooted in theatrical vocal and physical practices, this stage recognizes the body as an instrument of communication and decision-making. Studies in neuropsychology have shown that the body directly influences the functioning of the mind and memory (Damasio, 2010). By moving the body, ideas, emotions, and solutions are unlocked. In Quasar K+ planning sessions, participants are not confined to chairs and screens: they walk, gesture, express themselves, and set thoughts in motion.

The fourth pillar is symbolic and affective thinking, explored through the Mané Beiçudo Puppet Theater (TBMB) methodology, which awakens the playful, creative, and collective unconscious. By building puppets, scripts, and scenes with metaphors from organizational life, groups can address sensitive topics — such as conflict, fear, or frustration — in a light, deep, and transformative way. In a logistics company, for instance, the use of puppets allowed workers to express tensions with leadership without feeling exposed, promoting active listening and rebuilding trust.

The theoretical foundation of Quasar K+ is also present in essential books by Antônio Carlos dos Santos. His work "Strategic Communication: The Art of Speaking Well" offers a foundation for public speaking in corporate and educational contexts, with techniques in persuasion, empathetic communication, and strategic listening. The book "Breathing, Voice, and Diction" explores physiological and expressive aspects of speech, essential for leaders who wish to communicate with clarity and authenticity. Finally, "Moving Letters: The Art of Writing Well" proposes a strategic, impactful, and sensitive writing style that transforms reports, speeches, and emails into instruments of human connection.

What sets Quasar K+ apart is its integrative vision: it does not separate planning from culture, nor strategy from emotion. On the contrary, it assumes that all planning is a cultural act, and that the success of any project depends on symbolic, emotional, and ethical engagement. It is a living model, adaptable to schools, companies, governments, and social organizations — always grounded in three principles: self-awareness, collaboration, and creativity.

In practice, applying Quasar K+ means beginning with a sensitive listening of the context, mapping the group's dreams and fears, proposing concrete actions based on symbolic scenes and movements, and finishing with a co-created and emotionally grounded strategic plan. The result is planning that breathes, that inspires, that moves. One that not only meets present needs but also anticipates possible futures with courage and imagination.

In times of artificial intelligence, climate crises, and rapid transformation, planning through science and theater is a revolutionary act. The Quasar K+ method teaches us that planning is, above all, about imagining a better world together, and then, through method, poetry, and discipline, making it real. Just like a cosmic quasar shines even in the darkest void, Quasar K+ lights up ideas, people, and pathways — with lightness, truth, and power.

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