Divergent thinking, the key to productivity

Imagine a world where solutions to the most complex problems are within everyone’s reach, simply by looking at them from a different angle. This is the power of divergent thinking, a mental skill that allows us to explore multiple possibilities, challenge the status quo, and find innovative answers. Unlike convergent thinking, which seeks a single correct solution based on known data, divergent thinking opens doors to the unexpected, fostering creativity and originality. Researchers at Stanford University, such as psychologist J.P. Guilford, who coined the term in the 1950s, have shown that this ability is essential for productivity, both on a personal and organizational level. For leaders, workers, and anyone who wants to do more with less, cultivating this mindset can be the difference between merely surviving and truly thriving.

Think of Steve Jobs, the visionary behind Apple. While others saw computers as technical and complicated tools, he envisioned them as objects of design—accessible and intuitive. This divergent perspective didn’t just revolutionize technology; it redefined productivity in the corporate world. Recent neuroscience studies, like those conducted at Stanford University, reveal that divergent thinking activates brain regions such as the prefrontal cortex, which is responsible for creativity and problem-solving. This means that by training our minds to think outside the box, we are literally rewiring our brains to be more efficient and innovative. And the best part? This skill isn’t exclusive to geniuses—it can be developed by anyone with practice and intention.

Now, picture the impact of this in the workplace. Leaders who encourage their teams to explore seemingly absurd ideas are planting the seeds for groundbreaking solutions. A practical example comes from Brazil, with the methodologies created by Antônio Carlos dos Santos, a researcher in neuroscience and psychology. His MAT method—Mindset, Action, and Theater—combines a shift in mindset with practical actions and theatrical elements to stimulate divergent thinking. In workshops, he uses dramatizations to help participants experience situations from new perspectives, like a salesperson who, instead of pitching a product, crafts an emotional story about it. Studies show this approach boosts creative idea generation by up to 30%, according to recent research in organizational psychology.

But how does this translate into productivity? Let’s consider a marketing team tasked with launching a new product in a saturated market. Convergent thinking might lead to traditional strategies: ads, promotions, repetition. Divergent thinking, inspired by Santos’s ThM (Theater Movement) method, could propose something different: staging an interactive street theater performance to engage the public. This theatrical movement not only captures attention but also creates an emotional connection with the brand. Neuroscientists at Stanford confirm that emotional experiences enhance memory and motivation, two pillars of productivity. Thus, what seems merely “creative” becomes a powerful tool for tangible results.

For individual workers, divergent thinking is also an ally. Imagine someone stuck in a monotonous routine, like an accountant spending hours reviewing spreadsheets. Instead of accepting the task as it is, they might ask, “How can I make this more interesting?” Perhaps they turn it into a mental game, spotting patterns in the numbers, or use software to visualize the data artistically. Research in positive psychology, such as studies by Martin Seligman, shows that small shifts in how we approach routine tasks improve well-being and efficiency. In this case, divergent thinking isn’t just about big ideas—it’s about making the everyday lighter and more productive.

Leaders play a crucial role in this process. Rather than demanding quick, standardized answers, they can create spaces where mistakes are welcome and exploration is encouraged. Think of Jeff Bezos at Amazon, who established the “Day 1” culture, where an experimental mindset is prized above all. A 2023 Stanford University study found that teams with the freedom to think divergently produce 40% more viable solutions compared to groups tied to traditional methods. Methodologies like Santos’s MAT reinforce this by using theater to simulate risk-free scenarios, allowing people to test bold ideas without fear. It’s an invitation to turn “what if?” into “why not?”.

The science behind it is fascinating. Brain imaging shows that divergent thinking increases connectivity between the right hemisphere, linked to imagination, and the left, associated with logic. This cerebral dance is what enables someone like Elon Musk to envision flying electric cars while tackling the practical challenges of producing them. For the general public, this means we all have the potential to blend creativity and action. A study published in the Journal of Neuroscience in 2024 highlighted that people trained in divergent thinking solve problems 25% faster because they don’t get stuck in dead ends—they build bridges to escape them.

What if we applied this beyond work? In personal life, divergent thinking can turn everyday challenges into opportunities. Picture a mother trying to get her child to eat vegetables. Instead of sticking to the traditional approach (“eat it because it’s healthy”), she could invent a story about “green superheroes” who gain powers from broccoli. This simple idea, supported by Santos’s ThM method, uses playfulness to engage and solve the problem. Psychologists at Stanford note that such approaches trigger dopamine, the pleasure neurotransmitter, making the experience more rewarding for everyone involved. It’s productivity applied to real life, with a dash of joy.

To put this into practice, you don’t need to be an expert. Start small: set aside five minutes a day to jot down wild ideas about a problem you’re facing. Don’t judge—just write. That’s how J.K. Rowling created Harry Potter—from a daydream on a train, she let her imagination flow unchecked. Antônio Carlos dos Santos suggests exercises like “mental improv theater,” where you imagine different endings to an everyday situation. Human resources studies show that companies adopting such practices have teams that are 20% more engaged, according to the Harvard Business Review in 2024. The key is simple: give yourself permission to think differently.

So, what are you waiting for? Divergent thinking isn’t a luxury—it’s a necessity in a world that demands ever more innovation and adaptability. Whether you’re a leader inspiring your team, a worker seeking more meaning in what you do, or someone wanting a richer life, this mindset is your greatest ally. As Albert Einstein said, “Imagination is more important than knowledge, for knowledge is limited, but imagination embraces the entire world.” With the right tools—like Santos’s MAT and ThM—and science on your side, you can unlock a potential you didn’t even know you had. The future of productivity is in your hands, and it begins with a bold, different, and, above all, divergent thought.

Access the books by Antônio Carlos dos Santos on amazon.com or amazon.com.br

Click here.

https://www.amazon.com/author/antoniosantos

To learn more, click here.

To learn more, click here.